A firm believer in design thinking as the best way to align user and business needs. Sketching, prototyping, usability tests, user interviews and user flows are some of the tools I like to work with to achieve these goals. Lean principles are also useful for me to focus in what is really important.

As an agile enthusiast I encourage companies to implement Scrum methodology full-heartedly to empower their processes with collaboration, visibility, continuous improvement and market fit.

During the last ten years I enjoyed helping companies develop products and services for the web, from e-commerces to booking sites. Mobile marketing and social media are two of my passions, and as a result I co-authored a book that you can read in spanish (sorry, rest of the world ;-) ), Marketing Digital.


I try to learn a new thing every single day. Maybe that’s why I love to read books, write fiction, play music (I’m a terrible bass and drums player) and photography.

Why don’t contact me and say hello? :)